Med spa marketing, beauty brand and Pilates studio growth systems for Jersey City, Hudson County, and the New York metro area. Quarterly systems built on the retention data your industry already publishes.
I'm ready to multiplyA 3 week multichannel reactivation sprint built and run on the STUDIO 1:28 system. Email, SMS, and Google Business Profile activation that turns the clients you already have into booked revenue.
At day 21 you receive your Revenue Reveal Report. What worked, and what it earned your spa or studio.
Aesthetics research treats the 90 day return rate as the retention threshold. Fitness research finds half of every cancellation lands inside the same 90 days. Separate industries, separate researchers, one window.
Every decision here starts with a number. Not a hunch, not a trend, not what worked for somebody else. This is what the research shows about the businesses we build for.
With STUDIO 1:28, you gain access to our internal platform with credentials to your client profile. There you can track progress on projects and approve content.
I'm Moriah Dawne. I spent 6 years inside New York City's beauty industry running marketing and partnerships, building the campaigns and systems that turned rooms full of strangers into revenue. Campaigns that earned a pop up inside Solidcore and a three month feature with Vogue Beauty. A Goldman Sachs One Million Black Women honoree. I learned what actually moves a beauty brand, and what just looks like motion.
STUDIO 1:28 is what I made with that knowledge. A strategy and systems studio for med spas, beauty brands, and pilates studios that are done guessing. We install the framework, the content engine, and the campaigns that make growth stop being a hope and start being a math problem you already solved.
The name is a promise. Genesis 1:28 says be fruitful and multiply. That's the whole philosophy. We don't chase incremental. We build systems that compound, so one client becomes a referral network, one campaign becomes a pipeline, one studio becomes the standard in its market.
The skin and muscle cycle runs on 90 days. You would let a client judge her results after a full round, and you would want her to stay through week 3 of obliques, because you know what is waiting on the other side of it. Marketing compounds on that same clock.
The work starts on day 1. In month 1 we are building your brand and posting to your Google profile while we study your numbers, so visibility and bookings begin moving in the first weeks. Month 2 we can see where your clients are coming from, what they are booking, and where the revenue is sitting. Month 3 everything compounds, and the quarter after that opens with everything the first one taught us.
A quarter is not how long it takes to see movement. It is how long it takes for the movement to hold.
Med spas, beauty brands, and pilates studios share the same underlying economics. Same customer, different step in the buyer's journey. I have studied her, worked with her, and been her. Knowing three categories deeply beats knowing thirty shallowly, and it means the benchmarks we work against are yours rather than borrowed from retail.
No. Signature and Elite include full management of your paid social and search campaigns, strategy, targeting, creative, and optimization. The media budget itself is billed separately and paid directly by you to the platforms, so you own the accounts and the data. Essential includes no paid media.
Marketing is never a guarantee. What is guaranteed is the build, the measurement, and a number at the end of the quarter you can act on. Every benchmark we work against is published and cited, so you can check the standard we are holding ourselves to.
Once signed with STUDIO 1:28, you gain access to our internal platform with credentials to your client profile. There you can track progress on projects and approve content.
Yes. The 1:28 Sample Sprint is $1,000 for three weeks. A multichannel reactivation sprint across email, SMS, and your Google Business Profile, built and run on our system. It credits in full toward a Signature or Elite quarter and half toward Essential, so the sprint becomes your first payment the moment you continue.
The sprint is also how every Signature and Elite quarter begins. Weeks 1 through 3 run the same engine, with your Revenue Reveal Report in week 3. Whichever door you enter through, the proof comes first.
Your client list stays in your system. We build and send campaigns from inside your own platform rather than exporting your list into ours. On some engagements we write the copy and you send it yourself.
Your STUDIO 1:28 client profile shows marketing metrics only: social performance, Google search traffic, and revenue attributed to 1:28. Booking records, treatment notes, and client records stay in your booking software. We do not hold them.
You own your ad accounts, your Google Business Profile, and your email platform. They are yours during the quarter and they stay yours after it.
Your email sending domain, your ad accounts, and your Google Business Profile in week one. Campaigns run inside your own platform, and the domain is what makes them arrive under your business name rather than ours.
Then roughly thirty minutes on a call every two weeks at Signature or every week at Elite, whatever frequency you prefer, our lines are open. Approvals on content within 48 hours, and approval on the plan in week two. Post approvals, the work runs seamlessly.
Near day 90 we review every active campaign, start to finish. You receive your Revenue Reveal Report measured against the benchmarks, along with the roadmap for the next 90 days. Continuing is a decision you make with that report in hand.
We pull your data, size the lapsed list in dollars, and tell you where the quarter would go.